The HUman Side of Data

Turn Moments into Momentum
with health’s only persona-based solutions. That’s the HUman side of data.

See solutions

Turn Moments into Momentum
with health’s only persona-based solutions. That’s the HUman side of data.

See solutions

Not all data is created equal.

At Health Union, people are our focus. We provide support, validation, and information for millions in our vibrant communities. The robust engagement in our rich communities powers our data-driven solutions. It’s the HUman side of data. And the results speak for themselves.

Our data is different, smarter, better.

Patient Generated

Unparalleled access to 0P and 1P consented data.

Privacy First

Sophisticated data infrastructure to translate these 1P signals into success.

Performance Driven

Unlimited activation potential to reach and understand patients in moments that matter.

Million+ Patient IDs

Billion+ Data Points

130

Brand Partners+

Get the competitive edge with our latest innovations.

Our data solutions meet emerging market needs and drive optimal outcomes for patients and brand partners:

Programmatic
Health Solutions

Amplify+
Activate 1P-based, consented audiences who are unique vs. claims-based models.

Learn more

Patient
Influencers

New Connections
Uplevel your patient influencer marketing with our enhanced, industry-leading suite of solutions.

Learn more

Health Equity
/DE&I

Distinctly Me
Reach diverse audiences with authentic content – tap into the power of our patient leaders of color/diverse backgrounds.

Learn more

Efficiency
KPIs

Patient Activator
Access 1P target audiences on Health Union’s communities and at scale across the web for optimized CPDUV efficiencies.

Learn more

Get the competitive edge with our latest innovations.

Our data solutions meet emerging market needs and drive optimal outcomes for patients and brand partners:

Programmatic
Health Solutions

Amplify+
Activate 1P-based, consented audiences who are unique vs. claims-based models.

Learn more

Patient
Influencers

New Connections
Uplevel your patient influencer marketing with our enhanced, industry-leading suite of solutions.

Learn more

Health Equity
/DE&I

Distinctly Me
Reach diverse audiences with authentic content – tap into the power of our patient leaders of color/diverse backgrounds.

Learn more

Efficiency
KPIs

Patient Activator
Access 1P target audiences on Health Union’s communities and at scale across the web for optimized CPDUV efficiencies.

Learn more

Programmatic Health Audiences

Discover Amplify+. The differentiated, privacy-safe, 1P-based solution that changes the entire programmatic landscape.

How it drives success:

Privacy-first focus – Built from proprietary, 0P/1P consented audiences drawn from our 45+ communities and large-scale surveys.
Expanded reach – We reach net-new, hyper-relevant audiences. That’s because we don’t rely on the commoditized healthcare data used by other providers.
Real-time behaviors – Typical claims data may be 6+ months old. Amplify+ data is updated daily from community actions.
Caregiver-inclusive – Amplify+ data captures actual behaviors of self-identified caregivers (something competitive models can’t do).

Proven quality, efficiency, and reach

Audience
Activations¹

8X
Better CPDUV than benchmarks (caregivers)

5X
Better CPDUV than benchmarks (patients)

CTV
Efficiencies²

2X
Higher AQ than data-leading partner

46%
Lower “costs pers” than data-leading partner

Qualified
Incremental Reach³

76%
Incremental reach vs. leading data partner

1.3M
Net-new households reached

Programmatic Health Audiences

Discover Amplify+. The differentiated, privacy-safe, 1P-based solution that changes the entire programmatic landscape.

How it drives success:

Privacy-first focus – Built from proprietary, 0P/1P consented audiences drawn from our 45+ communities and large-scale surveys.
Expanded reach – We reach net-new, hyper-relevant audiences. That’s because we don’t rely on the commoditized healthcare data used by other providers.
Real-time behaviors – Typical claims data may be 6+ months old. Amplify+ data is updated daily from community actions.
Caregiver-inclusive – Amplify+ data captures actual behaviors of self-identified caregivers (something competitive models can’t do).

Proven quality, efficiency, and reach

Audience
Activations¹

8X
Better CPDUV than benchmarks (caregivers)

5X
Better CPDUV than benchmarks (patients)

CTV
Efficiencies²

2X
Higher AQ than data-leading partner

46%
Lower “costs pers” than data-leading partner

Qualified
Incremental Reach³

76%
Incremental reach vs. leading data partner

1.3M
Net-new households reached

Influencer Marketing Solutions

We’re building on our success as the undisputed industry leader in Patient Influencer Marketing, driving exceptional results for brands with an unmatched suite of influencer products.

The largest Patient Influencer Network in health with 100K+ Patient Influencers.
Unparalleled expertise – 14 years of success driving performance for brands.
Best-in-class patient certification connecting health leaders to education, training, and opportunities.
Pharmaceutical Grade Influencer Marketing (PGIM) – a full-scale custom program built to perform.

New features added to our award-winning offerings:

Enhanced
Capabilities
Engaging new audiences

Section4-increased-measurement-opportunities

Increased Measurement
Opportunities
Analyzing program impact

Influencer Audience
Segments
Reaching influencers at scale with your message to drive further action

Tiered Packaging
Structure
Reducing barriers to entry to provide greater value

Influencer Marketing Solutions

We’re building on our success as the undisputed industry leader in Patient Influencer Marketing, driving exceptional results for brands with an unmatched suite of influencer products.

The largest Patient Influencer Network in health with 100K+ Patient Influencers.
Unparalleled expertise – 14 years of success driving performance for brands.
Best-in-class patient certification connecting health leaders to education, training, and opportunities.
Pharmaceutical Grade Influencer Marketing (PGIM) – a full-scale custom program built to perform.

New features added to our award-winning offerings:

Enhanced
Capabilities
Engaging new audiences

Increased Measurement
Opportunities
Analyzing program impact

Influencer Audience
Segments
Reaching influencers at scale with your message to drive further action

Tiered Packaging
Structure
Reducing barriers to entry to provide greater value

Driving efficient, high-value actions⁴

Higher completed brand survey rate

14%

More efficient cost per qualified survey complete

5.3X

Higher CTR than Instagram benchmarks

DE&I Focused Solutions

Culturally relevant messaging and representation matter more than ever. Distinctly Me delivers authentic content drawing on the real-life stories of our multicultural patient leader network.

Sponsored Content Experiences
Leverages the stories of minority and diverse patient leaders sharing the unique experience of their condition journey.

Section5-DEI-influencer-powered-audiences

Influencer Powered Audiences (IPA)
Our rich network of influencers post from their own social handles, driving their engaged followers to content sponsorships.

Reach at Scale
Persona-based data leadership allows us to scale reach beyond Health Union communities, activating audiences everywhere and from all walks of life.

CTR vs. Facebook benchmarks

12X

Engagement rate vs. Facebook benchmarks

Beating benchmarks again and again⁵

Meeting KPIs with Efficiency

Patient Activator is a single CPM solution designed and optimized to drive 3rd party ”cost per” performance, activating 1P-based patients off-site AND onsite at Health Union’s communities and beyond.

The best of both worlds:

Align your brand’s messaging with the most comprehensive Patient Leader content in health and 1P people-based targeting at scale.
Access the highest audience quality while maximizing optimized reach and frequency, sequential messaging, and retargeting opportunities.

See how we drove a 7:1 ROI for a life science brand.

Large-scale reach across multiple channels

more efficient than CPQA benchmark⁶

53%

more efficient than CPDUV benchmark⁷

NEW: Now Activating the Largest 1P Data Set in Healthcare

In September 2024, Health Union acquired HCP data and digital engagement company, Adfire Health. 24+ years in the HCP talent recruitment space has allowed Adfire Health to build the largest and most unique 1P HCP data set in healthcare. Now, Health Union can connect to care teams and highly engaged patients in innovative ways unmatched in health across all channels.

Unmatched depth and breadth of deterministic HCP data:

Largest – Highest unique reach of HCPs (2.8M NPIs)
Highest Quality – Personal AND professional email IDs, access to low/see no see doctors
Omnichannel activation – reach doctors both in office and in their “blue-jeans moments”

8.3M

Records

2.8M

NPIs

100+

License Types

660+

Specialties

Discover what the HUman side of data can do for your brand.

Sources

¹Crossix

²Deep Intent

³Leading MVPD provider

⁴https://mboothhealth.com/news-insights/chosen-circles/ Facebook Analytics

⁵vs. regular paid social ads during the same timeframe (Rare Disease)

⁶Crossix

⁷3rd Party Measurement Psoriatic Arthritis and Plaque Psoriasis Advertiser’s 2023 Campaign

Turn Moments into Momentum

Turn Moments into Momentum

Contact