Insights Offerings

For patient and caregiver insights, there is no comparison. Health Union Insights harnesses the power of our condition-specific online health communities and continuous immersion in the patient experience to deliver smarter insights and implications–so you can spend your time developing strategies that will have a measurable impact.

Health Union Insights’ highly skilled, full-service team offers:

Proven track record
“Meeting people where they are” is what we specialize in, with extensive experience understanding the unique perspectives of patients and leveraging that knowledge to amplify the patient voice and deliver high quality insights
A deep focus
We have a deep focus on a person’s entire journey and healthcare ecosystem, including market research with caregivers, physicians, and ancillary providers to best understand the complexities of navigating the healthcare system and managing difficult health conditions

A deep focus
Tenured researchers
Our team is made of tenured researchers paired with commercial and public health experts steeped in pharma market research, consumer experience, and commercial strategy
Unmatched recruitment
Health Union boasts an unmatched ability to recruit research naïve, difficult-to-find patients and consumers for a wide range of research types, including patient advisory boards, patient journey mapping, concept and message testing, ATU research, and more

Unmatched recruitment
Access to knowledge
Partnering with us grants access to a broad base of knowledge, facts, and data gleaned from our growing portfolio of open online communities and syndicated research

Proven track record
“Meeting people where they are” is what we specialize in, with extensive experience cultivating engaged online health communities
A deep focus
We have a deep focus on a person’s entire journey and healthcare ecosystem, including healthcare market research with providers and payers to best understand the complexities of healthcare delivery and access
Tenured researchers
Our team is made of tenured researchers paired with commercial and public health experts steeped in pharma market research, consumer experience, and commercial strategy
Unmatched recruitment
Health Union boasts an unmatched ability to recruit research naïve and difficult-to-find patients and consumers for patient focus groups, patient journey mapping, market research, and more
Access to knowledge
Partnering with us grants access to a broad base of knowledge, facts, and data gleaned from our growing portfolio of open online communities and syndicated research

We excel at turning data and information about healthcare consumers into deep insights that make a difference for clients’ brands and businesses.

Our syndicated research quantifies the true impact of these conditions from a patient perspective – going beyond basic demographics and symptoms to establish a deep understanding of the patient experience. Syndicated research offerings include our large-scale In America survey to help understand quality of life impact, information-seeking behaviors, and treatment awareness and experience, condition-specific Patient Experience surveys that focus on disease burden and treatment experience, as well as topical “cross-condition” surveys that focus on issues related to managing chronic or complex health conditions.

In addition to our syndicated research, Health Union’s primary research services further connect these patients with companies that want to hear from them.

Project Types

TPP testing
Unmet needs assessment
Clinical trial endpoint, recruitment and retention optimization
Segmentation/Archetyping
Patient Journey
ATU/Launch tracking
Marketing/patient materials testing
User/non-user
Patient preference
Drivers and barriers

Methodology

Recommended methodology is customized to meet research objectives, with Health Union researchers experienced in a range of methodologies:

Online surveys (from quick turnaround to large-scale with advanced analytics)
In-depth interviews and focus groups (telephone, webcam)
Online discussion boards
Mobile self-ethnography
Custom (long-term) research communities
Diaries

Case Studies

Application for Real World Evidence Using In America

Patient Journey for Innovative Cancer Treatment

Co Pay Sensitivity

Insights Offerings

Health Union Insights’ highly skilled, full-service team offers:

Proven track record

A deep focus

A deep focus

Tenured researchers

Unmatched recruitment

Unmatched recruitment

Access to knowledge

Proven track record

A deep focus

Tenured researchers

Unmatched recruitment

Access to knowledge

We excel at turning data and information about healthcare consumers into deep insights that make a difference for clients’ brands and businesses.

Project Types

Methodology

Case Studies

Ready to learn more about Health Union Insights?

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