Health Union & RheumatoidArthritis.net Named Finalist in MM&M Awards 2017: Healthcare Consumer Media Brand
July 11, 2017
On July 11, Health Union was named a finalist in MM&M’s 2017 Awards – Healthcare Consumer Media Brand – for RheumatoidArthritis.net. MM&M’s annual awards recognize and champion both creativity and effectiveness in healthcare marketing and communications. Read more about MM&M Awards 2017 and see other finalists here.
“Being named a finalist for an MM&M Award is really an honor for RheumatoidArthritis.net and the entire Health Union team,” said David Shronk, SVP, Media at Health Union. “This platform has become the go-to online destination for people suffering from RA. The content is fresh, deep, and most importantly, relevant to their needs; while the community offers validation, support, and connection to others who really understand what life is like with this condition. The MM&M Award nomination reinforces the value of putting people first.”
Rheumatoid Arthritis (RA) impacts much more than bones and joints. A systemic autoimmune disease, RA can damage bones, connective tissues, eyes, lungs, heart, blood vessels, nerves, and skin. In addition to the physical symptoms, people with RA also manage all the details of daily life – with an illness often invisible to others. Details as simple as tying shoelaces, or as complex as understanding different treatment options. RheumatoidArthritis.net exists because these details are important. Focusing on the lesser known – but commonly experienced – aspects of RA helps patients live better with this challenging health condition.
Because joint pain is only one symptom of a very complicated condition.
Since launching in 2013, RheumatoidArthritis.net has experienced exponential growth, reaching ~63% of US RA patients in 2016, and currently manages the largest Facebook community dedicated to RA. Winners for 2017 Healthcare Consumer Media Brand will be announced during the annual MM&M Awards dinner and ceremony in New York City on October 19.