Attracting users to online health communities: Results of the Facebook advertisement campaign

Health Education and Behavior Journal, 2018

Authors: Sara Hayes, Amrita Bhowmick, Susan Mees, Allison Lazard (UNC), Carmina Valle (UNC), Lindsey Horrell (UNC)

Partnering with University of North Carolina at Chapel Hill, this abstract was published in the Health Education and Behavior in October 2018, showcasing data from Health Union’s Facebook Insights.

The findings of this study demonstrate the feasibility of utilizing Facebook advertising as a cost-efficient tool to recruit new members to online health communities.