Attracting users to online health communities: Results of the LungCancer.net Facebook advertisement campaign
Health Education and Behavior Journal, 2018
Authors: Sara Hayes, Amrita Bhowmick, Susan Mees, Allison Lazard (UNC), Carmina Valle (UNC), Lindsey Horrell (UNC)
Partnering with University of North Carolina at Chapel Hill, this abstract was published in 2019 to the Journal of Medical Internet Research, showcasing data from Health Union’s Facebook Insights.
The findings of this study demonstrate the feasibility of utilizing Facebook advertising as a cost-efficient tool to recruit new members to online health communities.
Access the full paper here.