Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

April 8, 2025

Discover how Health Union is strategically harnessing the power of AI, not to replace connection, but to amplify it.

Rapid Growth and Success: The Result of People, Culture and Vision

May 18, 2018

Learn how our business growth and successes are attributed to our passionate people, driven by a clearly defined purpose to propel Health Union further.

Nothing About Me, Without Me: How Biopharma Can Play a Role in Shared Decision Making

April 25, 2018

Imagine buying a house without seeing it in person, and without knowing the price or monthly payments. Imagine taking a job without knowing the people, your responsibilities or your salary. Going blind into these momentous decisions without any additional information would be terrifying.

People With Parkinson’s Disease Are Turning to the Web to Manage Their Condition

April 24, 2018

“Parkinson’s Disease In America 2018,” an annual survey conducted by Health Union, recently revealed the experiences and perspectives of more than 1,600 patients and care partners who are impacted by PD. The survey shows patients turned to PD-specific websites nearly as much as their doctor to learn about or manage their condition.

WHITEPAPER DOWNLOAD: Seeing Shared Decision Making Through the Lens of the Cancer Patient

April 20, 2018

Download our full free whitepaper, "Seeing Shared Decision Making Through the Lens of the Cancer Patient."

The Future of HCP Engagement: Health Union’s Rx for Healthcare’s Information Overload

September 18, 2025

For time-crunched HCPs, engagement isn’t about more information, but better insights.

From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences

August 12, 2025

Is your health campaign focused on the right metric? Reaching a qualified patient is one thing, but reaching one who is ready to convert is everything. Here’s why the future is low-funnel.

Case Study: Elevating Programmatic Performance with Health Union’s Amplify+

July 29, 2025

Unlock unrivaled reach and engagement in pharmaceutical advertising.

The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing

July 22, 2025

Authentic patient stories or compliant pharma campaigns? You don’t have to choose. Here’s how to set a new standard for influence.

Healthcare Industry Thought Leadership

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