COVID-19 Resource Center for Pharma Marketers
In the wake of the COVID-19 pandemic, everyone’s lives–and especially the lives of people with chronic conditions–have seemingly changed overnight. Now, more than ever, healthcare marketers must be strongly tuned in to the attitudes and behaviors of people living with chronic conditions to best understand, reach, and engage these audiences to meet their needs during these unprecedented circumstances.
People living with chronic conditions share their experiences living during the pandemic throughout Health Union’s portfolio of online health communities and surveys. Browse through our COVID-19 resources for pharma marketers to discover what patients are experiencing and how their attitudes and behaviors have been changing over time. For deeper, more custom insights, clinical services, or advertising, visit our business solutions to learn more.
Patient-Generated Survey Data Finds People Are Anxious, Nervous Amid COVID-19
Shifting Perceptions on Telehealth and the Impact on Pharma Marketing
Telehealth has been helpful in ensuring that people have a safe, efficient way to connect with their HCPs while receiving the information and support they need during COVID-19. In fact, 48% of respondents, in a Health Union survey of 2,214 people living with chronic health concerns, said they either had or plan to have a telehealth appointment since the start of the coronavirus pandemic. Respondents who have used these virtual visits were 75% more likely than those who haven’t used them to say they want to use telehealth in the future.
WEBINAR RECORDING on COVID-19 & Chronic Conditions: The Critical Patient Perspective
Researchers from Health Union share survey results in this webinar download, which capture patients’ perspectives over time alongside the ever-changing impact and response to COVID-19.
- Perceptions of COVID-19 from people with chronic health conditions
- Changes in attitudes and behaviors over two snapshots in time
- What pharma can do to support patients during times of uncertainty