Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Patient Interest in Digital Inhaler for Asthma and COPD

October 2, 2019

Survey data of asthma and COPD patients show that nearly half of each surveyed population are highly interested in using a digital inhaler.

Technology Guides People to Relevant Health Content

September 20, 2019

Learn how technology evolves communication to ensure people with health conditions seeking information and support find the most relevant content.

Hormone Therapy “Shopping” with Endometriosis

September 3, 2019

Health Union survey of more than 1,200 women with endometriosis reveals nearly 4 in 10 have tried 5+ different hormone therapies to manage their condition.

FREE WEBINAR DOWNLOAD: Capturing Patients’ Attention in a Multi-Device Landscape

July 26, 2019

People living with chronic conditions are gravitating more towards streaming services than cable TV because of the desire to watch on their own terms. When considering where to spend your pharma marketing dollars, does your strategy account for these changing habits?

10 Effective Strategies for Marketing to Doctors in 2025

March 1, 2025

Marketing to doctors and physicians in today’s healthcare industry is more challenging than ever.

Why Pharma and Healthcare Advertising Spending Continues to Rise

February 14, 2025

Healthcare providers (HCPs) are managing heavier workloads, while patients expect more personalized, accessible care experiences.

Understanding Rare Conditions: The Quest for Reliable Information

February 12, 2025

One-third of NMOSD In America respondents said they struggle to find reliable information on neuromyelitis optica spectrum disorder.

As Streaming TV Grows, Maximize Your CTV Strategy with Health Union’s Differentiated 1P Audiences

January 29, 2025

Reach up to 76% more engaged patients with Health Union by tapping into net-new consented audiences not identified by traditional claims data.

Healthcare Industry Thought Leadership

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