Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Why Better HCP Content Starts with Better Patient Understanding

August 24, 2026

Uncover what MATTERS. How Health Union’s Behavioral Science Framework Delivers Better Insights

August 21, 2026

The Trust Gap AI Can’t Fill (But Real Communities Can)

August 11, 2026

AI in Patient Communities: Why Patients Still Choose Each Other

July 16, 2026

10 Effective Strategies for Marketing to Doctors in 2025

March 1, 2025

Marketing to doctors and physicians in today’s healthcare industry is more challenging than ever.

Why Pharma and Healthcare Advertising Spending Continues to Rise

February 14, 2025

Healthcare providers (HCPs) are managing heavier workloads, while patients expect more personalized, accessible care experiences.

Understanding Rare Conditions: The Quest for Reliable Information

February 12, 2025

One-third of NMOSD In America respondents said they struggle to find reliable information on neuromyelitis optica spectrum disorder.

As Streaming TV Grows, Maximize Your CTV Strategy with Health Union’s Differentiated 1P Audiences

January 29, 2025

Reach up to 76% more engaged patients with Health Union by tapping into net-new consented audiences not identified by traditional claims data.