Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

WHITEPAPER: Patient Interest and Participation in Clinical Trials

June 21, 2019

Health Union compiled data from more than 21,000 respondents to examine factors involved in patients’ interest and participation in clinical research.

Biologic Usage and Psoriasis Patients: What’s the barrier?

June 13, 2019

Many people living with psoriasis still do not use biologics, but those who do show greater HCP satisfaction and condition control.

David Shronk, Health Union’s SVP of Media, Recognized Among 2019 PM360 ELITE

May 16, 2019

PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech and medical device sectors, has named David Shronk, Health Union’s senior vice president of media, as one of the 2019 PM360 ELITE 100 in the Sales MVP category.

Redefining DTC Advertising: Capitalizing on a multi-dimensional, largely digital experience

April 30, 2019

The way people consume television - and advertising - is changing, quickly. When reaching people living with chronic health conditions, the complex and fragmented media landscape, along with fragmented attention spans, creates challenges for pharma marketers who are trying to drive awareness and interest in their brands.

The Top 10 Fastest-Growing Healthcare Companies in the United States

July 14, 2024

How to Create Detailed HCP Personas

July 7, 2024

Creating marketing strategies that truly speak to healthcare professionals (HCPs) means knowing your audience inside and out — and developing HCP personas to match.

HCPs’ Digital Footprints Show They Are Like The Rest of Us

June 21, 2024

Health Union’s analysis of over one billion HCP transactions proves that healthcare marketers need to reach HCPs in their digital lives, on social media and online.

Healthcare Paid Search: Craft A Winning Strategy that Drives Conversions

June 14, 2024

Paid search provides healthcare brands with a unique opportunity to connect with their target audiences—whether they are trying to reach patients searching or providers.

Healthcare Industry Thought Leadership

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