Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

April 8, 2025

Discover how Health Union is strategically harnessing the power of AI, not to replace connection, but to amplify it.

The Power of Nurse Influence: Why Healthcare Brands Need to Advertise to Nurses

March 5, 2025

Nurses interact with patients daily, collaborate with physicians, and advocate for new treatments, devices, and policies that improve care delivery.

How to Create Patient Personas That Strengthen Brand Engagement

March 5, 2025

Harnessing the power of patient personas allows healthcare marketers to shift from one-size-fits-all tactics to highly personalized and relevant outreach that resonates deeply with target audiences.

10 Effective Strategies for Marketing to Doctors in 2025

March 1, 2025

Marketing to doctors and physicians in today’s healthcare industry is more challenging than ever.

Weight Management Experiences Survey

September 25, 2024

For custom analysis services or to purchase syndicated research, contact the Health Union Insights team.

Building Online Health Audiences Starts With Building Community

September 25, 2024

It’s this breadth and depth of Health Union communities that sets us apart. Ultimately, the richness of these on-site audience signals allows our team to build modeled audiences for programmatic.

Creating a Programmatic Engine Fueled by Real-Time, People-Generated Data

September 12, 2024

Health Union has created a unique, compliant, and privacy-forward way to keep real patient needs as the central pillar of our Amplify+ audiences.

Acne Treatment Advertisements Go Viral on TikTok

September 8, 2024

The aim? Boost landing page visits and script numbers by connecting authentically with young adults through content that entertains, educates, and inspires action.

Healthcare Industry Thought Leadership

Contact