Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Mental Health & Chronic Condition Management: How Social Health Provides Support

May 16, 2022

Patients are using social health on condition-specific online communities to conceptualize mental health awareness and support.

Understanding the Nuances of Social Health Use by Condition

April 25, 2022

Health Union survey data reveals trends in social health use by condition, creating opportunities for pharma to reach patients in the moments that matter.

How to Provide Value that Benefits Patients (and Your Brand)

April 8, 2022

While there are commonalities across the board, the top three resources that provide value for patients vary by therapeutic area and specific condition.

3 Reasons for Pharma Marketers to Leverage Social Health

April 5, 2022

Health Union's published analysis in the Journal of Medical Internet Research and a recent survey of 2,371 patients demonstrate the value of social health.

Strategic Healthcare Marketing Budgeting: Your Complete Guide with Benchmarks

August 14, 2024

Whether you are a healthcare marketing agency developing a healthcare marketing budget for your clients or a pharmaceutical company, medical device manufacturer, or medical practice, understanding the competitive landscape is essential.

6 Ways to Prioritize the Patient Voice in Patient Journey Research

July 29, 2024

In order to execute accurate, dependable, and durable patient journey research, patient voices must serve as the foundation.

The Top 10 Fastest-Growing Healthcare Companies in the United States

July 14, 2024

How to Create Detailed HCP Personas

July 7, 2024

Creating marketing strategies that truly speak to healthcare professionals (HCPs) means knowing your audience inside and out — and developing HCP personas to match.

Healthcare Industry Thought Leadership

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