Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Exploring the Cancer Patient Journey on World Cancer Day and Every Day

February 4, 2020

Discover the journey of a cancer patient through patient-reported data and personal interviews outlining diagnosis, treatment, and remission.

Type 2 Diabetes Burnout: What Pharma Can Learn

January 13, 2020

Feelings of diabetes burnout can lead to issues with care management and treatment. Here's what pharma can learn to help people manage type 2 diabetes.

Seronegative RA and Its Impact on Quality of Life

December 12, 2019

Survey data shows seronegative RA patients are more likely than those with seropositive rheumatoid arthritis to have been misdiagnosed.

A woman is anxious about her IBS diagnosis.

Diagnosis of IBS Is on the Rise, With Little Relief

December 5, 2019

Since 2017, annual "IBS In America" survey statistics have shown an increased rate of formal IBS diagnosis from a healthcare professional year over year.

Healthcare Paid Search: Craft A Winning Strategy that Drives Conversions

June 14, 2024

Paid search provides healthcare brands with a unique opportunity to connect with their target audiences—whether they are trying to reach patients searching or providers.

The Role of HCPs in the Patient Journey

June 11, 2024

Understanding the patient journey and the pivotal role HCPs play is crucial for marketers in shaping effective advertising strategies.

Top 20 Healthcare Social Media Influencers to Look Out for in 2024

May 24, 2024

Social platforms like Instagram, TikTok, and Facebook have become an integral part of the healthcare landscape, enabling healthcare social media influencers to connect to target patient audiences.

8 Of The Best Healthcare Landing Pages & Why They Work

April 7, 2024

This article examines 8 of the best healthcare landing pages, analyzing different healthcare industries with unique goals, such as requesting drug samples, creating an account with a medical supplier, or signing up for a CME.

Healthcare Industry Thought Leadership

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