
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


The Patient and Caregiver Journeys are Interconnected: Addressing caregivers’ needs can make both experiences better

Forgetfulness and confusion: Hidden complications of treating T2D

The Stigma of Hepatitis C in America Hinders Patients’ Relationship With Their Doctor
10 Effective Strategies for Marketing to Doctors in 2025
Marketing to doctors and physicians in today’s healthcare industry is more challenging than ever.
Why Pharma and Healthcare Advertising Spending Continues to Rise
Healthcare providers (HCPs) are managing heavier workloads, while patients expect more personalized, accessible care experiences.
As Streaming TV Grows, Maximize Your CTV Strategy with Health Union’s Differentiated 1P Audiences
Reach up to 76% more engaged patients with Health Union by tapping into net-new consented audiences not identified by traditional claims data.
The 10 Best Healthcare Marketing Conferences in 2025
If you’re a healthcare marketer looking to stay ahead in 2025, these are the conferences you can’t afford to miss.
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