Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Connecting Across Communities: Health Union Conference for Patient Advocacy Kicks Off in Philadelphia

April 5, 2018

On March 26, 2018 Health Union opened the doors of its new event center in Philadelphia for the second annual HU Connexion, a conference for patient advocacy, to gather and thank the extraordinary network of patient advocates who share their experiences and journeys with thousands of people every day as moderators and contributors for its online communities.

SCOPE 2018: Online Health Communities Fill Gap Between What Patients Want, Researchers Need

February 23, 2018

Online communities fill a void for people with chronic health conditions, offering information, emotional support and connection to others with common experiences. By fostering relationships with members of these online health communities – through relevant content and engaging social conversations that touch on and validate the personal experiences of living with certain chronic conditions – Health Union has the rare opportunity to more accurately understand the concerns of people with these conditions.

WebMD Sale Reflects Trend towards Smarter Spending in Pharma Advertising

August 1, 2017

Last month, headline writers had a field day dreaming up puns for coverage about several pharmaceutical companies’ decision not to run ads for erectile dysfunction drugs during this season’s NFL broadcasts. And, while a connection to the recent sale of WebMD might not be immediately obvious, upon closer examination, these stories share a common theme. Both reflect the shifting sands beneath the pharmaceutical industry and how, in reacting to them, its marketers are being challenged to do more with less.

Healthcare Industry Thought Leadership

Connecting Across Communities: Health Union Conference for Patient Advocacy Kicks Off in Philadelphia

SCOPE 2018: Online Health Communities Fill Gap Between What Patients Want, Researchers Need

WebMD Sale Reflects Trend towards Smarter Spending in Pharma Advertising

Online Health Communities: A New Frontier in Health Research

Moving Beyond the Rear-View Mirror: Why Real-Time Behavioral Signals are the Next Frontier for Healthcare CTV

Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human

The “Buy Now” Era of Pharma: Navigating Pharma’s Direct-to-Patient Revolution

The Authority Gap: Why Trust is Pharma’s Only Real Currency in 2026

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