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Lina Kirby2018-04-16 09:30:112023-05-04 09:43:49Let’s Talk About IBS: What people with IBS want others to knowHealth Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.
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Lina Kirby2018-04-16 09:30:112023-05-04 09:43:49Let’s Talk About IBS: What people with IBS want others to know
Connecting Across Communities: Health Union Conference for Patient Advocacy Kicks Off in Philadelphia

SCOPE 2018: Online Health Communities Fill Gap Between What Patients Want, Researchers Need

WebMD Sale Reflects Trend towards Smarter Spending in Pharma Advertising
The Authority Gap: Why Trust is Pharma’s Only Real Currency in 2026
By bridging the gap between DTC and HCP silos and prioritizing medically validated “safe spaces,” brands can move beyond the vanity metrics of reach to secure the high-value trust that drives patient action and clinical validation.
Debunking the 5 Biggest Myths About Community-Based Advertising
This article explores the 2026 shift in pharma marketing, debunking five common misconceptions to position online health communities as essential strategic powerhouses.
Bridging the Gap: Tailoring Research for Hard-to-Engage Patient Populations
Explore strategic ways to engage hard-to-reach patient populations by prioritizing humility, empathetic design, and flexible research methodologies over standard demographic data
Case Study: Beyond the Target List
Learn how data-driven HCP audience expansion reignited a mature pharma brand.
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