Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

People are concerned about returning back to normal during COVID-19.

COVID-19 Resource Center for Pharma Marketers

June 5, 2020

Browse through data-driven COVID-19 resources for pharma marketing to see how the pandemic is affecting people living with chronic health conditions.

People with Chronic Conditions Concerned About “Returning to Normal” During Pandemic

June 3, 2020

Although frustrated by COVID-19's physical and mental toll, people with chronic conditions approach the idea of “returning to normal” with concern.

Asthma Patient-Reported Survey Data | 2020

June 3, 2020

40% of people with asthma experience symptoms at least once a day, according to Health Union survey data from its online health community.

Endometriosis Patient-Reported Survey Data | 2020

May 29, 2020

Only 13% of endometriosis patients feel controlled on their current treatment plan, according to Health Union survey data from its online health community.

Socially Driven Insights Illuminate Real-Time Patient Needs

November 7, 2022

Survey data like Health Union’s “In America” socially driven insights add more context and recency for understanding patient needs in real, actionable ways.

[GUIDE] Influencer Marketing and Social Health

September 2, 2022

This exclusive guide for pharma marketers details how to execute meaningful, scalable, and impactful influencer marketing campaigns with patient leaders.

Introducing the 2022 Social Health Awards Winners

August 25, 2022

Meet the outstanding 2022 award winners, who represent the wide range of patient leaders you can connect with through Health Union’s Social Health Network.

How Condition-Specific Stories Fuel Engagement in Social Health

August 15, 2022

Impactful patient leader stories supported by active moderation creates ongoing, condition-specific engagement, and ultimately, trust in social health.

Healthcare Industry Thought Leadership

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