Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Mastering Healthcare Audience Segments for Enhanced Marketing Outcomes

December 14, 2024

Employing healthcare audience segments plays a pivotal role in revolutionizing marketing strategies and, in turn, elevating the standard of patient care.

The Ultimate Guide to TikTok Healthcare Advertising

November 21, 2024

TikTok has over one billion users worldwide, with more than 150 million active users in the U.S. The platform is ripe for creating content that will resonate with target audiences searching for healthcare information.

What Happens When Patient Influencers Share Their Story?

October 23, 2024

Our network of 100,000+ patients and caregivers are health advocates, influencers, and content creators who tell powerful stories every day.

Medical Device Marketing: An HCP Marketer’s Guide

October 14, 2024

In this guide, we’ll explore everything you need to know about medical device marketing and advertising, including building a digital strategy, engaging HCPs on a 1:1 basis, important ad regulations, and launching a successful campaign.

The Positive Impact of CFTR Modulators: a Year-Over-Year Comparison

December 22, 2020

Current CFTR modulator usage increased from nearly half of respondents in 2019, when three modulators were approved, to 68% in 2020.

Migraine Patient-Reported Survey Data

December 16, 2020

New Health Union survey data show patients experience a very high number of symptoms and triggers, reinforcing that migraine is “more than just a headache.”

Inflammatory Bowel Disease Patient-Reported Survey Data

December 11, 2020

New survey data from Health Union reveals that half of respondents living with inflammatory bowel disease experience symptoms 15+ days per month.

HIV Patient-Reported Survey Data

December 7, 2020

New survey data shows 90% of people living with HIV feel controlled on their current treatment plan, but continue to struggle with great challenges.

Healthcare Industry Thought Leadership

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