Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

The Role of HCPs in the Patient Journey

June 11, 2024

Understanding the patient journey and the pivotal role HCPs play is crucial for marketers in shaping effective advertising strategies.

Top 20 Healthcare Social Media Influencers to Look Out for in 2024

May 24, 2024

Social platforms like Instagram, TikTok, and Facebook have become an integral part of the healthcare landscape, enabling healthcare social media influencers to connect to target patient audiences.

8 Of The Best Healthcare Landing Pages & Why They Work

April 7, 2024

This article examines 8 of the best healthcare landing pages, analyzing different healthcare industries with unique goals, such as requesting drug samples, creating an account with a medical supplier, or signing up for a CME.

12 HCP Email Marketing Best Practices

March 14, 2024

A substantial 65% of HCPs have identified email as their preferred mode of communication, with most HCPs habitually checking their emails across various devices throughout the day.

Innovation in Action: Leveraging KOLs and AI for Unrivaled Brand Advocacy

October 14, 2025

HCPs trust their peers more than anyone, but they’re also busier than ever. Learn how to leverage the credibility of KOLs and the power of AI to deliver vital information.

Two female Healthcare Professionals (HCPs) in lab coats reviewing glowing digital data and medical information on a screen, demonstrating a modern, high-tech approach to community and collaboration

Building a Better Bridge: Why a Dedicated Community is the Future of HCP Engagement

October 7, 2025

In the battle for HCP attention, the loudest voice doesn’t win—the most trusted one does.

The Missing Link: Marrying Clinical Data with Patient Insights

September 30, 2025

Discover how connecting hard data with human experience is the key to unlocking richer provider-patient conversations and stronger brand advocacy.

A Catalyst for Connection: How a Crackdown on DTC Ads Could Transform Pharma Ads to Better Serve Patients

September 24, 2025

The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.

Healthcare Industry Thought Leadership

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