Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Patient Insights: Drivers and Barriers to Specialist Care

May 25, 2021

For a number of reasons, people don’t always have access to the HCPs most attuned to their needs, which presents hurdles throughout their health journey.

Is Tech the Secret to Controlling Asthma Flare-Ups?

May 4, 2021

Survey findings suggest there are early adopters using tech to manage their asthma symptoms. Half of respondents are interested in using a digital inhaler.

3 Considerations for Pharma Brand Strategy Success

April 26, 2021

As the digital landscape evolves and third-party cookies disappear, keep the following considerations in mind for your pharma brand strategy.

Mitigating the Misdiagnosis Journey

April 16, 2021

Nearly half of IBD In America 2020 respondents living with Crohn’s disease said they were previously misdiagnosed during their diagnosis journey.

From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences

August 12, 2025

Is your health campaign focused on the right metric? Reaching a qualified patient is one thing, but reaching one who is ready to convert is everything. Here’s why the future is low-funnel.

The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing

July 22, 2025

Authentic patient stories or compliant pharma campaigns? You don’t have to choose. Here’s how to set a new standard for influence.

Why Health Union’s Audiences Make All the Difference in Influencer Marketing

July 9, 2025

Selecting the right patient is the first step of a successful influencer campaign. But how do we ensure that powerful, authentic content reaches the right audience?

Authentic Influence, Real Impact: How Health Union Selects the Right Patient Voices

June 19, 2025

Why authentic patient voices, not just follower counts, drive real impact in healthcare influencer marketing.

Healthcare Industry Thought Leadership

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