Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

12 HCP Email Marketing Best Practices

March 14, 2024

A substantial 65% of HCPs have identified email as their preferred mode of communication, with most HCPs habitually checking their emails across various devices throughout the day.

The Value of Patient Perspectives in Answering Key Business Questions

March 1, 2024

Health Union's recently-evolved research programs help clients better understand both holistic and condition-specific patient journeys.

How to Market Medical Supplies and Equipment (the Right Way)

February 20, 2024

Looking to market medical supplies & equipment to HCPs? It’s not as complicated as you’d think. Here’s everything you need to know.

7 Healthcare Programmatic Advertising Best Practices

February 14, 2024

Whether you're looking to boost patient engagement, increase provider awareness, or maximize your ROI, Health Union has the insights to take your programmatic advertising to the next level.

Type 2 Diabetes Patient-Reported Survey Data

October 28, 2020

People living with type 2 diabetes share the stigma and judgment they feel associated with their diagnosis in new survey data from Health Union.

Hep C Patient-Reported Survey Data 2020

October 23, 2020

Just 38% of people living with HepC indicated they understood what “hepatitis C viral load” means, according to new Health Union survey data.

IBS Patient-Reported Survey Data 2020

October 19, 2020

Merely 9% of people living with IBS were currently taking a prescription IBS medication, according to new Health Union patient-reported survey data.

Alzheimer’s Disease Patient-Reported Survey Data | 2020

October 6, 2020

Only 11% of people living with Alzheimer’s disease feel controlled on their current treatment plan, according to Health Union patient-reported survey data.

Healthcare Industry Thought Leadership

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