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Lina Kirby2022-02-23 13:02:362023-02-01 10:03:42Leveraging Social Health to Solve Adherence and Compliance ChallengesHealth Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.
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Lina Kirby2022-02-23 13:02:362023-02-01 10:03:42Leveraging Social Health to Solve Adherence and Compliance Challenges
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Felicia Brecher2022-02-22 09:05:232023-03-24 10:40:295 Situations That Prompt Patients to Engage in Social Health
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Lina Kirby2022-02-09 14:10:512023-05-04 09:57:57The Year of Reconnection: Shared Experiences Drive Connection through Social Health
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Lina Kirby2021-11-22 14:37:312022-02-09 11:31:16What Healthcare Marketers Should Know About Connecting With Women
FREE WEBINAR DOWNLOAD: Millennials and Health – 3 Ways Pharma Needs to Adapt to Attract
Download a free webinar to learn what Millennials expect from their healthcare experiences and how Health Union’s open, online health communities can help you develop smarter, more effective programs to meet their needs.
Loneliness and Health: What’s the (Social Media) Connection?
While today’s technology allows us to be more connected than ever, we’re also lonelier and more socially isolated. Results from a 2018 survey of more than 20,000 respondents found that nearly half (46%) of adults in the U.S. reported feeling (sometimes or always) lonely. Interestingly, Generation Z adults, who are presumably the most connected socially, are actually lonelier.
The Online Health Community Model: Role and Importance in Marketing Research
Recognizing the growing role of patients and caregivers in healthcare decisions, pharmaceutical and biotechnology companies are looking for ways to easily and accurately infuse the voice of the patient and caregiver into strategic marketing decisions. The need to do so quickly, efficiently and accurately, particularly with hard-to-reach patients, creates a need for online patient communities. However, the approaches and philosophies behind these communities can vary greatly.
Health Union Announces Acceptance to Present at NCCN Annual Conference 2019
Results from the qualitative analysis demonstrate that people with cancer are broadly misinformed about the benefits of palliative care and have some confusion around the timing and components of hospice care.