Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

The Stigma of Hepatitis C in America Hinders Patients’ Relationship With Their Doctor

October 29, 2018

Hepatitis C In America 2018, an annual survey conducted by Health Union, collected data from 539 people who are currently living with HCV (n=302) or who have previously lived with HCV (n=237). The results revealed the significant challenges faced when it comes to anxiety and depression, and their relationship with their doctor.

Beneath the Surface of Chronic Conditions: Using Data to See the Big Picture

October 22, 2018

As Health Union has evolved from launching our first community, Migraine.com in 2010, to 19 online health communities and counting today, one thing has remained the same: bigger has to mean better. Serving the needs of people impacted by chronic health conditions and reaching more than 10,000,000 people each month yields a unique opportunity not only to understand the challenges associated with a specific chronic condition but also to gain a clear understanding of the bigger picture surrounding the full scale of a person’s challenges. In many cases, this includes experience with co-morbid conditions.

Living with Atopic Dermatitis: More than only skin deep

October 15, 2018

Results from Atopic Dermatitis In America 2018, a recent Health Union research study of over 400 people living with atopic dermatitis or atopic eczema, indicate the condition is much harder to manage than others may believe.

Leading Indicators for Why Rheumatoid Arthritis Is Misunderstood

October 3, 2018

People living with rheumatoid arthritis (RA) often feel misunderstood, according to findings from Rheumatoid Arthritis In America 2018, an annual research study conducted by Health Union. The study of 3,181 respondents illuminates the realities about why it may be so misunderstood.

FREE WEBINAR DOWNLOAD: Millennials and Health – 3 Ways Pharma Needs to Adapt to Attract

April 22, 2019

Download a free webinar to learn what Millennials expect from their healthcare experiences and how Health Union’s open, online health communities can help you develop smarter, more effective programs to meet their needs.

Loneliness and Health: What’s the (Social Media) Connection?

April 16, 2019

While today’s technology allows us to be more connected than ever, we’re also lonelier and more socially isolated. Results from a 2018 survey of more than 20,000 respondents found that nearly half (46%) of adults in the U.S. reported feeling (sometimes or always) lonely. Interestingly, Generation Z adults, who are presumably the most connected socially, are actually lonelier.

The Online Health Community Model: Role and Importance in Marketing Research

April 1, 2019

Recognizing the growing role of patients and caregivers in healthcare decisions, pharmaceutical and biotechnology companies are looking for ways to easily and accurately infuse the voice of the patient and caregiver into strategic marketing decisions. The need to do so quickly, efficiently and accurately, particularly with hard-to-reach patients, creates a need for online patient communities. However, the approaches and philosophies behind these communities can vary greatly.

Health Union Announces Acceptance to Present at NCCN Annual Conference 2019

March 20, 2019

Results from the qualitative analysis demonstrate that people with cancer are broadly misinformed about the benefits of palliative care and have some confusion around the timing and components of hospice care.

Healthcare Industry Thought Leadership

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