Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

[GUIDE] Influencer Marketing and Social Health

September 2, 2022

This exclusive guide for pharma marketers details how to execute meaningful, scalable, and impactful influencer marketing campaigns with patient leaders.

Introducing the 2022 Social Health Awards Winners

August 25, 2022

Meet the outstanding 2022 award winners, who represent the wide range of patient leaders you can connect with through Health Union's Social Health Network.

How Condition-Specific Stories Fuel Engagement in Social Health

August 15, 2022

Impactful patient leader stories supported by active moderation creates ongoing, condition-specific engagement, and ultimately, trust in social health.

Rise of Influencer Marketing: Patient Leaders Bring Value to Campaigns

July 26, 2022

Influencer marketing campaigns with patient leaders represent a significant opportunity to reach socially engaged, difficult-to-reach health audiences.

The Stigma of Hepatitis C in America Hinders Patients’ Relationship With Their Doctor

October 29, 2018

Hepatitis C In America 2018, an annual survey conducted by Health Union, collected data from 539 people who are currently living with HCV (n=302) or who have previously lived with HCV (n=237). The results revealed the significant challenges faced when it comes to anxiety and depression, and their relationship with their doctor.

Beneath the Surface of Chronic Conditions: Using Data to See the Big Picture

October 22, 2018

As Health Union has evolved from launching our first community, Migraine.com in 2010, to 19 online health communities and counting today, one thing has remained the same: bigger has to mean better. Serving the needs of people impacted by chronic health conditions and reaching more than 10,000,000 people each month yields a unique opportunity not only to understand the challenges associated with a specific chronic condition but also to gain a clear understanding of the bigger picture surrounding the full scale of a person’s challenges. In many cases, this includes experience with co-morbid conditions.

Living with Atopic Dermatitis: More than only skin deep

October 15, 2018

Results from Atopic Dermatitis In America 2018, a recent Health Union research study of over 400 people living with atopic dermatitis or atopic eczema, indicate the condition is much harder to manage than others may believe.

Leading Indicators for Why Rheumatoid Arthritis Is Misunderstood

October 3, 2018

People living with rheumatoid arthritis (RA) often feel misunderstood, according to findings from Rheumatoid Arthritis In America 2018, an annual research study conducted by Health Union. The study of 3,181 respondents illuminates the realities about why it may be so misunderstood.