Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

April 8, 2025

Discover how Health Union is strategically harnessing the power of AI, not to replace connection, but to amplify it.

The Power of Nurse Influence: Why Healthcare Brands Need to Advertise to Nurses

March 5, 2025

Nurses interact with patients daily, collaborate with physicians, and advocate for new treatments, devices, and policies that improve care delivery.

How to Create Patient Personas That Strengthen Brand Engagement

March 5, 2025

Harnessing the power of patient personas allows healthcare marketers to shift from one-size-fits-all tactics to highly personalized and relevant outreach that resonates deeply with target audiences.

10 Effective Strategies for Marketing to Doctors in 2025

March 1, 2025

Marketing to doctors and physicians in today’s healthcare industry is more challenging than ever.

COPD Patient-Reported Survey Data | 2020

September 23, 2020

44% of people living with COPD who experience pain consider themselves as having chronic pain, according to new Health Union survey data.

Multiple Sclerosis Patient-Reported Survey Data | 2020

September 10, 2020

71% of people living with multiple sclerosis currently use a DMT but many live with pain and emotional grief, according to new Health Union survey data.

Rheumatoid Arthritis Patient-Reported Survey Data | 2020

August 27, 2020

Only 16% of people living with rheumatoid arthritis feel controlled on their current treatment plan, according to new Health Union survey data.

Two phones are connected with a wire in the shape of a heart

Social Media Communities in Times of Physical Distance

August 20, 2020

While COVID-19 has resulted in a need to physically isolate, experts are concerned that the associated social isolation will have negative consequences.

Healthcare Industry Thought Leadership

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