Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

April 8, 2025

Discover how Health Union is strategically harnessing the power of AI, not to replace connection, but to amplify it.

The Power of Nurse Influence: Why Healthcare Brands Need to Advertise to Nurses

March 5, 2025

Nurses interact with patients daily, collaborate with physicians, and advocate for new treatments, devices, and policies that improve care delivery.

How to Create Patient Personas That Strengthen Brand Engagement

March 5, 2025

Harnessing the power of patient personas allows healthcare marketers to shift from one-size-fits-all tactics to highly personalized and relevant outreach that resonates deeply with target audiences.

10 Effective Strategies for Marketing to Doctors in 2025

March 1, 2025

Marketing to doctors and physicians in today’s healthcare industry is more challenging than ever.

Parkinson’s Disease Patient-Reported Survey Data

November 23, 2020

New Health Union survey data reveals interesting differences in the patient journeys of men and women living with Parkinson’s disease.

Spondyloarthritis Patient-Reported Survey Data

November 18, 2020

Survey data uncovers the often difficult spondyloarthritis diagnosis journey, showing that 83% of respondents with nr-AxSpA were initially misdiagnosed.

Sleep Disorders Patient-Reported Survey Data

November 10, 2020

People living with sleep disorders like sleep apnea, RLS, insomnia and narcolepsy share their experiences in new survey data from Health Union.

5 Things Patient Advocates Want Pharma to Know

November 9, 2020

Presented with Health Union’s trusted survey data from tens of thousands of people, chronic health patient advocates share what they want pharma to know.

Healthcare Industry Thought Leadership

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