Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Expert Perspectives: A Conversation on the Role of Responsible Patient Leadership

March 24, 2023

Health Union interviews the lead author of newly published research in the Journal of Medical Internet Research around patient leadership on social media.

Beyond the Patient: How the Whole Person Influences Health Decisions

March 23, 2023

When trying to understand healthcare decision-making in research, aspects of the whole person and patient-HCP relationship are often overlooked.

An Intro to DOOH Healthcare Advertising

March 14, 2023

Is digital out-of-home (DOOH) advertising part of your HCP campaigns? If not, it should be.

Patient Leaders: The Modern-Day Barbershop for Healthcare

February 27, 2023

Patient leaders can authentically provide important health information to improve outcomes while also acting as powerful vehicles for DTC marketing.

Advanced Breast Cancer Patient-Reported Survey Data | 2020

March 23, 2020

New Health Union survey data can help the healthcare industry better understand and reach people living with advanced breast cancer.

Hepatitis C Patient-Reported Survey Data | 2019

February 25, 2020

New Health Union survey data from hepatitis C patients help the healthcare industry better understand and reach people living with hepatitis C.

Exploring the Cancer Patient Journey on World Cancer Day and Every Day

February 4, 2020

Discover the journey of a cancer patient through patient-reported data and personal interviews outlining diagnosis, treatment, and remission.

Type 2 Diabetes Burnout: What Pharma Can Learn

January 13, 2020

Feelings of diabetes burnout can lead to issues with care management and treatment. Here’s what pharma can learn to help people manage type 2 diabetes.

Healthcare Industry Thought Leadership

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