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Caitlin Barasa2024-08-14 10:27:082025-10-31 11:34:33Strategic Healthcare Marketing Budgeting: Your Complete Guide with BenchmarksHealth Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.
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Caitlin Barasa2024-08-14 10:27:082025-10-31 11:34:33Strategic Healthcare Marketing Budgeting: Your Complete Guide with Benchmarks
6 Ways to Prioritize the Patient Voice in Patient Journey Research
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Caitlin Barasa2024-07-14 16:18:542025-10-31 11:35:14The Top 10 Fastest-Growing Healthcare Companies in the United States
How to Create Detailed HCP Personas
The Missing Link: Marrying Clinical Data with Patient Insights
Discover how connecting hard data with human experience is the key to unlocking richer provider-patient conversations and stronger brand advocacy.
A Catalyst for Connection: How a Crackdown on DTC Ads Could Transform Pharma Ads to Better Serve Patients
The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.
Beyond the Status Quo: Why HCPs Need Content Delivered Differently
Your current content strategy is likely failing to reach overwhelmed HCPs—here’s why and how to adapt.
The Future of HCP Engagement: Health Union’s Rx for Healthcare’s Information Overload
For time-crunched HCPs, engagement isn’t about more information, but better insights.
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