
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


Beyond the Patient: How the Whole Person Influences Health Decisions

An Intro to DOOH Healthcare Advertising

Patient Leaders: The Modern-Day Barbershop for Healthcare
Strategic Healthcare Marketing Budgeting: Your Complete Guide with Benchmarks
Whether you are a healthcare marketing agency developing a healthcare marketing budget for your clients or a pharmaceutical company, medical device manufacturer, or medical practice, understanding the competitive landscape is essential.
6 Ways to Prioritize the Patient Voice in Patient Journey Research
In order to execute accurate, dependable, and durable patient journey research, patient voices must serve as the foundation.
How to Create Detailed HCP Personas
Creating marketing strategies that truly speak to healthcare professionals (HCPs) means knowing your audience inside and out — and developing HCP personas to match.
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