Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Building Online Health Audiences Starts With Building Community

September 25, 2024

It’s this breadth and depth of Health Union communities that sets us apart. Ultimately, the richness of these on-site audience signals allows our team to build modeled audiences for programmatic.

Creating a Programmatic Engine Fueled by Real-Time, People-Generated Data

September 12, 2024

Health Union has created a unique, compliant, and privacy-forward way to keep real patient needs as the central pillar of our Amplify+ audiences.

Acne Treatment Advertisements Go Viral on TikTok

September 8, 2024

The aim? Boost landing page visits and script numbers by connecting authentically with young adults through content that entertains, educates, and inspires action.

Healing Begins with Understanding: The Need for Diverse Voices in Mental Health Care

August 28, 2024

All health care professionals must be trained to understand and treat diverse communities' unique experiences and challenges.

A woman is anxious about her IBS diagnosis.

Diagnosis of IBS Is on the Rise, With Little Relief

December 5, 2019

Since 2017, annual “IBS In America” survey statistics have shown an increased rate of formal IBS diagnosis from a healthcare professional year over year.

Taking Care of the Care Partners

December 4, 2019

Caregivers are a key component of patient-centered care, and, as such, their role in helping those with chronic conditions should not be overlooked.

Psoriatic Arthritis Patients Discuss Financial Assistance With Doctor

November 26, 2019

Data suggest an important opportunity to facilitate communication about patient support programs and financial assistance options for psoriatic arthritis.

Health Union Connexion Advances Meaningful Engagement

November 5, 2019

Health Union Connexion provides advocates with the tools they need to take home and use in their work as contributors & moderators in patient advocacy.

Healthcare Industry Thought Leadership

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