Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Beyond the Patient: How the Whole Person Influences Health Decisions

March 23, 2023

When trying to understand healthcare decision-making in research, aspects of the whole person and patient-HCP relationship are often overlooked.

An Intro to DOOH Healthcare Advertising

March 14, 2023

Is digital out-of-home (DOOH) advertising part of your HCP campaigns? If not, it should be.

Patient Leaders: The Modern-Day Barbershop for Healthcare

February 27, 2023

Patient leaders can authentically provide important health information to improve outcomes while also acting as powerful vehicles for DTC marketing.

The Role of Social Health in Treating Cancer as a Chronic Condition

February 27, 2023

Survey findings demonstrate the critical role of ongoing social health support for people living with - and beyond - cancer.

Living with Myeloproliferative Neoplasms Differs from Other Forms of Blood Cancer

May 26, 2020

Health Union survey shows that, when compared to the more common forms of blood cancer, respondents living with myeloproliferative neoplasms (MPN) appear to have less traditional and, at times, more difficult treatment journeys.

Psoriasis Patient-Reported Survey Data | 2020

May 22, 2020

Only 15% of psoriasis patients feel controlled on their current treatment plan, according to new Health Union survey data from its online health community.

Fostering Confidence in Newly Diagnosed Autoimmune Patients

May 19, 2020

Survey data shows people newly diagnosed with an autoimmune condition report being less active and less confident in their treatment decisions.

Blood Cancer Patient-Reported Survey Data | 2020

May 15, 2020

58% of blood cancer patients feel satisfied with their current treatment plan, according to new Health Union survey data from its online health community.

Healthcare Industry Thought Leadership

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