Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Leading With Lived Experience: Why Rare Disease Leadership Starts With Patients

December 18, 2025

Learn how building community, recognizing expertise, and meeting patients where they are drive industry leadership and high-impact campaigns.

From Patient Education to Product Innovation: Pam Munnelly on Health Union’s Patient-Centered Approach

December 16, 2025

Bridging Empathy and Innovation: Health Union's Pam Munnelly explains how a deep history in patient education drives their product strategy, from responsible AI to self-advocacy tools.

Content + Conversations: Driving Action Through Contextual Relevance and Engagement

December 2, 2025

See how Health Union's integrated approach, built on Context Quality, delivers superior performance and efficient conversions for healthcare brands.

From Refineries to Resilience: How Health Union’s New COO, Steve Warker, Plans to Drive Alignment, Efficiency, and Innovation

November 24, 2025

New COO Steve Warker shares his strategic vision for driving innovation, alignment, and responsible AI adoption across Health Union.

Patient Interest in Digital Inhaler for Asthma and COPD

October 2, 2019

Survey data of asthma and COPD patients show that nearly half of each surveyed population are highly interested in using a digital inhaler.

Technology Guides People to Relevant Health Content

September 20, 2019

Learn how technology evolves communication to ensure people with health conditions seeking information and support find the most relevant content.

Hormone Therapy “Shopping” with Endometriosis

September 3, 2019

Health Union survey of more than 1,200 women with endometriosis reveals nearly 4 in 10 have tried 5+ different hormone therapies to manage their condition.

FREE WEBINAR DOWNLOAD: Capturing Patients’ Attention in a Multi-Device Landscape

July 26, 2019

People living with chronic conditions are gravitating more towards streaming services than cable TV because of the desire to watch on their own terms. When considering where to spend your pharma marketing dollars, does your strategy account for these changing habits?

Healthcare Industry Thought Leadership

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