Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

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Fostering Safe Conversations: Health Union’s Moderation Model for Trust and Brand Safety

November 21, 2025

Learn how Health Union's human-centered moderation model, rooted in empathy and psychological concepts, keeps members safe and protects your brand.

How Health Union Navigates Market Research in the Age of AI

November 17, 2025

A Health Union poll of nearly 6,000 patients (across 49 conditions) and 105 healthcare providers explored their attitudes toward emerging AI in health management. Learn the critical findings and how Health Union’s research model ensures humanity remains core to its insights.

More Than Moderators: Why Authentic Expertise is the Core of Our Community Model

November 13, 2025

Health Union's Community Managers don’t just manage discussion forums, they nurture a thriving, condition-specific ecosystem where validation and understanding empower patients and caregivers.

Redefining “Community”: From Niche to Next-Generation Performance and Scale

November 10, 2025

Discover how 1P data and a powerful tech stack prove that patient communities can deliver unrivaled quality and massive scale.

Patient Interest in Digital Inhaler for Asthma and COPD

October 2, 2019

Survey data of asthma and COPD patients show that nearly half of each surveyed population are highly interested in using a digital inhaler.

Technology Guides People to Relevant Health Content

September 20, 2019

Learn how technology evolves communication to ensure people with health conditions seeking information and support find the most relevant content.

Hormone Therapy “Shopping” with Endometriosis

September 3, 2019

Health Union survey of more than 1,200 women with endometriosis reveals nearly 4 in 10 have tried 5+ different hormone therapies to manage their condition.

FREE WEBINAR DOWNLOAD: Capturing Patients’ Attention in a Multi-Device Landscape

July 26, 2019

People living with chronic conditions are gravitating more towards streaming services than cable TV because of the desire to watch on their own terms. When considering where to spend your pharma marketing dollars, does your strategy account for these changing habits?

Healthcare Industry Thought Leadership

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