Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Two people not understanding one another

The Many Frustrations of Explaining Your Condition to Others

August 9, 2021

Findings across Health Union’s surveys can help spotlight some of the frustrations, context and nuances people face when discussing their conditions.

hand touching a phone and connecting with other patients online

Social Health: The Future of Healthcare Marketing

August 6, 2021

Social health—the digital means by which health consumers engage with each other and their health—has broad applications for the healthcare industry.

Understanding Adherence: 5 Questions for Patients

August 2, 2021

To understand the various factors that impact adherence, the following questions may create a more open line of communication between patients and HCPs.

Managing Multiple Sclerosis When the World Heats Up

May 27, 2021

Nearly three-fourths of Multiple Sclerosis In America 2020 survey respondents identified heat as a trigger for their MS symptoms.

HCPs Important Factor for Clinical Trial Participation

July 15, 2019

Healthcare professionals can be influential in a patient’s clinical trial participation, but the impact is more nuanced and multifaceted.

Long-Term Business Vision: Importance for Growth

June 29, 2019

Many digital health companies are driven financially by short-term gains. Read why that’s less impactful than following a long-term business vision.

WHITEPAPER: Patient Interest and Participation in Clinical Trials

June 21, 2019

Health Union compiled data from more than 21,000 respondents to examine factors involved in patients’ interest and participation in clinical research.

Biologic Usage and Psoriasis Patients: What’s the barrier?

June 13, 2019

Many people living with psoriasis still do not use biologics, but those who do show greater HCP satisfaction and condition control.

Healthcare Industry Thought Leadership

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