
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


Why Pharma and Healthcare Advertising Spending Continues to Rise
Healthcare providers (HCPs) are managing heavier workloads, while patients expect more personalized, accessible care experiences.

As Streaming TV Grows, Maximize Your CTV Strategy with Health Union’s Differentiated 1P Audiences
Reach up to 76% more engaged patients with Health Union by tapping into net-new consented audiences not identified by traditional claims data.

The 10 Best Healthcare Marketing Conferences in 2025
If you’re a healthcare marketer looking to stay ahead in 2025, these are the conferences you can’t afford to miss.
10 Surprising Lessons I Learned About Communities When I Became A Parent
Chief Community Officer, Amrita Bhowmick, shares lessons learned in community development, becoming a more mindful professional, after parenthood.
Get Hooked – Making Engagement a Habit
This month, Amrita continues her series in DTC Perspectives monthly e-newsletter, DTC In Focus by discussing how to get patients hooked on engagement.
Cultivating Engaged Patients: 5 Lessons Learned
Discover valuable lessons and practical tips to stimulate and cultivate patient engagement for active online health communities.
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