Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

From Silos to Synergy: Integrating DTC and HCP Messaging

April 13, 2025

Could connecting DTC and HCP messaging be the missing link for bigger impact?

Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

April 8, 2025

Discover how Health Union is strategically harnessing the power of AI, not to replace connection, but to amplify it.

The Power of Nurse Influence: Why Healthcare Brands Need to Advertise to Nurses

March 5, 2025

Nurses interact with patients daily, collaborate with physicians, and advocate for new treatments, devices, and policies that improve care delivery.

How to Create Patient Personas That Strengthen Brand Engagement

March 5, 2025

Harnessing the power of patient personas allows healthcare marketers to shift from one-size-fits-all tactics to highly personalized and relevant outreach that resonates deeply with target audiences.

community lessons learned after parenthood

10 Surprising Lessons I Learned About Communities When I Became A Parent

May 18, 2015

Chief Community Officer, Amrita Bhowmick, shares lessons learned in community development, becoming a more mindful professional, after parenthood.

Get Hooked – Making Engagement a Habit

April 15, 2015

This month, Amrita continues her series in DTC Perspectives monthly e-newsletter, DTC In Focus by discussing how to get patients hooked on engagement.

cultivating patient engagement: 5 lessons learned

Cultivating Engaged Patients: 5 Lessons Learned

March 17, 2015

Discover valuable lessons and practical tips to stimulate and cultivate patient engagement for active online health communities.

Healthcare Industry Thought Leadership

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