Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

FREE WEBINAR DOWNLOAD: Capturing Patients’ Attention in a Multi-Device Landscape

July 26, 2019

People living with chronic conditions are gravitating more towards streaming services than cable TV because of the desire to watch on their own terms. When considering where to spend your pharma marketing dollars, does your strategy account for these changing habits?

Reduce Mental Health Stigma with Conversations

July 22, 2019

Talking about mental health is hard. Learn how health discussions in online communities can help reduce the mental health stigma.

HCPs Important Factor for Clinical Trial Participation

July 15, 2019

Healthcare professionals can be influential in a patient’s clinical trial participation, but the impact is more nuanced and multifaceted.

Long-Term Business Vision: Importance for Growth

June 29, 2019

Many digital health companies are driven financially by short-term gains. Read why that's less impactful than following a long-term business vision.

The Future of HCP Engagement: Health Union’s Rx for Healthcare’s Information Overload

September 18, 2025

For time-crunched HCPs, engagement isn’t about more information, but better insights.

Case Study: Unlocking Unrivaled Programmatic Performance in Pharmaceutical Advertising

September 1, 2025

Unlock unrivaled reach and engagement in pharmaceutical advertising.

From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences

August 12, 2025

Is your health campaign focused on the right metric? Reaching a qualified patient is one thing, but reaching one who is ready to convert is everything. Here’s why the future is low-funnel.

The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing

July 22, 2025

Authentic patient stories or compliant pharma campaigns? You don’t have to choose. Here’s how to set a new standard for influence.

Healthcare Industry Thought Leadership

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