
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


Rare Conditions: The Impact of Mental Health Concerns

6 Strategies to Improve Your Rare Disease Marketing

Social Health Awards: The Mutual Value and Impact for Patients and Industry
HCPs’ Digital Footprints Show They Are Like The Rest of Us
Health Union’s analysis of over one billion HCP transactions proves that healthcare marketers need to reach HCPs in their digital lives, on social media and online.
Healthcare Paid Search: Craft A Winning Strategy that Drives Conversions
Paid search provides healthcare brands with a unique opportunity to connect with their target audiences—whether they are trying to reach patients searching or providers.
The Role of HCPs in the Patient Journey
Understanding the patient journey and the pivotal role HCPs play is crucial for marketers in shaping effective advertising strategies.
Top 20 Healthcare Social Media Influencers to Look Out for in 2024
Social platforms like Instagram, TikTok, and Facebook have become an integral part of the healthcare landscape, enabling healthcare social media influencers to connect to target patient audiences.
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