
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


Rare Conditions: The Impact of Mental Health Concerns

6 Strategies to Improve Your Rare Disease Marketing

Social Health Awards: The Mutual Value and Impact for Patients and Industry
8 Of The Best Healthcare Landing Pages & Why They Work
This article examines 8 of the best healthcare landing pages, analyzing different healthcare industries with unique goals, such as requesting drug samples, creating an account with a medical supplier, or signing up for a CME.
12 HCP Email Marketing Best Practices
A substantial 65% of HCPs have identified email as their preferred mode of communication, with most HCPs habitually checking their emails across various devices throughout the day.
The Value of Patient Perspectives in Answering Key Business Questions
Health Union’s recently-evolved research programs help clients better understand both holistic and condition-specific patient journeys.
How to Market Medical Supplies and Equipment (the Right Way)
Looking to market medical supplies & equipment to HCPs? It’s not as complicated as you’d think. Here’s everything you need to know.
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