
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


Rise of Influencer Marketing: Patient Leaders Bring Value to Campaigns

Building Insights for Patient Focused Drug Development: Understanding Patient Desires and Barriers

No Vacation from Condition Management: What Summer Means for Patients & Pharma
Healthcare Paid Search: Craft A Winning Strategy that Drives Conversions
Paid search provides healthcare brands with a unique opportunity to connect with their target audiences—whether they are trying to reach patients searching or providers.
The Role of HCPs in the Patient Journey
Understanding the patient journey and the pivotal role HCPs play is crucial for marketers in shaping effective advertising strategies.
Top 20 Healthcare Social Media Influencers to Look Out for in 2024
Social platforms like Instagram, TikTok, and Facebook have become an integral part of the healthcare landscape, enabling healthcare social media influencers to connect to target patient audiences.
8 Of The Best Healthcare Landing Pages & Why They Work
This article examines 8 of the best healthcare landing pages, analyzing different healthcare industries with unique goals, such as requesting drug samples, creating an account with a medical supplier, or signing up for a CME.
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