
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


No Vacation from Condition Management: What Summer Means for Patients & Pharma

The Role of Social Media in Healthcare: Why Channel, Content, & Credibility are Key

The True Impact of the COVID-19 Pandemic on the Immunocompromised
The HCP Marketing Pro’s Guide to Digital Healthcare Advertising
With the healthcare industry in the midst of a radical transformation, HCP marketing professionals need to find new ways to engage healthcare providers and perfect their digital healthcare advertising.
Top 10 Healthcare Marketing Trends Every Marketer Should Know
Whether refining targeting strategies, enhancing patient engagement, or leveraging the latest AI technologies, this article offers valuable insights to help you develop the best marketing plan for your brand.
Strategic Healthcare Marketing Budgeting: Your Complete Guide with Benchmarks
Whether you are a healthcare marketing agency developing a healthcare marketing budget for your clients or a pharmaceutical company, medical device manufacturer, or medical practice, understanding the competitive landscape is essential.
6 Ways to Prioritize the Patient Voice in Patient Journey Research
In order to execute accurate, dependable, and durable patient journey research, patient voices must serve as the foundation.
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