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Kaitlyn Sullivan
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Kaitlyn Sullivan2026-02-20 10:03:042026-02-20 10:05:36Case Study: Beyond the Target ListHealth Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.
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Kaitlyn Sullivan2026-02-20 10:03:042026-02-20 10:05:36Case Study: Beyond the Target List
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Meghan McNally
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Meghan McNally2026-02-17 15:42:572026-02-17 15:52:22Influencer Certification Playbook? We Wrote It Years Ago.
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Kaitlyn Sullivan
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Kaitlyn Sullivan2026-02-10 15:40:012026-02-22 20:16:55Not All Community Platforms Are Created Equal
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colleen-heavens2025-12-18 16:16:382026-02-17 15:28:10Leading With Lived Experience: Why Rare Disease Leadership Starts With PatientsFrom Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences
Is your health campaign focused on the right metric? Reaching a qualified patient is one thing, but reaching one who is ready to convert is everything. Here’s why the future is low-funnel.
The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing
Authentic patient stories or compliant pharma campaigns? You don’t have to choose. Here’s how to set a new standard for influence.
Why Health Union’s Audiences Make All the Difference in Influencer Marketing
Selecting the right patient is the first step of a successful influencer campaign. But how do we ensure that powerful, authentic content reaches the right audience?
Authentic Influence, Real Impact: How Health Union Selects the Right Patient Voices
Why authentic patient voices, not just follower counts, drive real impact in healthcare influencer marketing.
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