
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


The HCP Marketing Pro’s Guide to Digital Healthcare Advertising

Top 10 Healthcare Marketing Trends Every Marketer Should Know

Strategic Healthcare Marketing Budgeting: Your Complete Guide with Benchmarks
Beyond the Patient: How the Whole Person Influences Health Decisions
When trying to understand healthcare decision-making in research, aspects of the whole person and patient-HCP relationship are often overlooked.
An Intro to DOOH Healthcare Advertising
Is digital out-of-home (DOOH) advertising part of your HCP campaigns? If not, it should be.
Patient Leaders: The Modern-Day Barbershop for Healthcare
Patient leaders can authentically provide important health information to improve outcomes while also acting as powerful vehicles for DTC marketing.
The Role of Social Health in Treating Cancer as a Chronic Condition
Survey findings demonstrate the critical role of ongoing social health support for people living with – and beyond – cancer.
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