Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Redefining DTC Advertising: Capitalizing on a multi-dimensional, largely digital experience

April 30, 2019

The way people consume television - and advertising - is changing, quickly. When reaching people living with chronic health conditions, the complex and fragmented media landscape, along with fragmented attention spans, creates challenges for pharma marketers who are trying to drive awareness and interest in their brands.

FREE WEBINAR DOWNLOAD: Millennials and Health – 3 Ways Pharma Needs to Adapt to Attract

April 22, 2019

Download a free webinar to learn what Millennials expect from their healthcare experiences and how Health Union’s open, online health communities can help you develop smarter, more effective programs to meet their needs.

Loneliness and Health: What’s the (Social Media) Connection?

April 16, 2019

While today’s technology allows us to be more connected than ever, we’re also lonelier and more socially isolated. Results from a 2018 survey of more than 20,000 respondents found that nearly half (46%) of adults in the U.S. reported feeling (sometimes or always) lonely. Interestingly, Generation Z adults, who are presumably the most connected socially, are actually lonelier.

The Online Health Community Model: Role and Importance in Marketing Research

April 1, 2019

Recognizing the growing role of patients and caregivers in healthcare decisions, pharmaceutical and biotechnology companies are looking for ways to easily and accurately infuse the voice of the patient and caregiver into strategic marketing decisions. The need to do so quickly, efficiently and accurately, particularly with hard-to-reach patients, creates a need for online patient communities. However, the approaches and philosophies behind these communities can vary greatly.

Healthcare Industry Thought Leadership

Redefining DTC Advertising: Capitalizing on a multi-dimensional, largely digital experience

FREE WEBINAR DOWNLOAD: Millennials and Health – 3 Ways Pharma Needs to Adapt to Attract

Loneliness and Health: What’s the (Social Media) Connection?

The Online Health Community Model: Role and Importance in Marketing Research

6 Strategies to Improve Your Rare Disease Marketing

Expert Perspectives: A Conversation on the Role of Responsible Patient Leadership

Beyond the Patient: How the Whole Person Influences Health Decisions

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