Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Right Message, Right Moment: Leading the Future of Health Advertising with Context and Precision

April 22, 2025

Marketers are increasingly prioritizing contextual relevance, with a notable percentage shifting back to endemic advertising – and Health Union is prepared to deliver.

From Silos to Synergy: Integrating DTC and HCP Messaging

April 13, 2025

Could connecting DTC and HCP messaging be the missing link for bigger impact?

Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

April 8, 2025

Discover how Health Union is strategically harnessing the power of AI, not to replace connection, but to amplify it.

The Power of Nurse Influence: Why Healthcare Brands Need to Advertise to Nurses

March 5, 2025

Nurses interact with patients daily, collaborate with physicians, and advocate for new treatments, devices, and policies that improve care delivery.

Photos of Sharron Rouse and Shoshana Lipson two of Health Union’s 2023 Social Health Award winners, at Digital Pharma East 2023

Patient Leader Perspectives: Co-Design with ‘Patients from the Start’

November 1, 2023

These two accomplished patient leaders combined their experiences and perspectives to explain how industry can integrate “patients from the start.”

A pair of hands hold up a photo of a couple ripped in half around them are rain drops with question marks in them and waves below

Understanding Rare Conditions: The Impact on Relationships

September 26, 2023

Findings from Health Union’s surveys of its rare condition communities show one’s relationships and social life can take significant hits.

NPI Targeting: 3 Reasons It’s a Healthcare Advertiser’s Best Friend

August 14, 2023

A 1:1 relationship with HCPs isn’t a guarantee. NPI targeting significantly increases the likelihood that happens.

hands type on keyboard and search for rare disease zebra

Maximizing Consumer Engagement with People Living with Rare Disease

August 2, 2023

Understanding the difficulties people with rare conditions often face can help set the table for the engagement challenges pharma marketers typically face.

Healthcare Industry Thought Leadership

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