
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


The Power of Health Conversations in Communities

The HCP Marketing Pro’s Guide to Digital Healthcare Advertising

Top 10 Healthcare Marketing Trends Every Marketer Should Know
Introducing the 2022 Social Health Awards Winners
Meet the outstanding 2022 award winners, who represent the wide range of patient leaders you can connect with through Health Union’s Social Health Network.
How Condition-Specific Stories Fuel Engagement in Social Health
Impactful patient leader stories supported by active moderation creates ongoing, condition-specific engagement, and ultimately, trust in social health.
Rise of Influencer Marketing: Patient Leaders Bring Value to Campaigns
Influencer marketing campaigns with patient leaders represent a significant opportunity to reach socially engaged, difficult-to-reach health audiences.
Building Insights for Patient Focused Drug Development: Understanding Patient Desires and Barriers
The COVID-19 pandemic continues to revolutionize the role of the patient voice in drug development and clinical trial creation and execution.
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