Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Case Study: Unlocking Unrivaled Programmatic Performance in Pharmaceutical Advertising

September 1, 2025

Unlock unrivaled reach and engagement in pharmaceutical advertising.

From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences

August 12, 2025

Is your health campaign focused on the right metric? Reaching a qualified patient is one thing, but reaching one who is ready to convert is everything. Here’s why the future is low-funnel.

The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing

July 22, 2025

Authentic patient stories or compliant pharma campaigns? You don't have to choose. Here’s how to set a new standard for influence.

Why Health Union’s Audiences Make All the Difference in Influencer Marketing

July 9, 2025

Selecting the right patient is the first step of a successful influencer campaign. But how do we ensure that powerful, authentic content reaches the right audience?

What Is HCP Targeting?

May 14, 2023

With advanced HCP targeting, you can focus your ad spend on a more cultivated target list of HCPs.

Rare Conditions: The Impact of Mental Health Concerns

April 24, 2023

More than half of NMOSD In America 2022 respondents said being diagnosed with NMOSD has negatively impacted their mental health.

6 Strategies to Improve Your Rare Disease Marketing

April 18, 2023

Learn more about the challenges and importance of rare disease marketing for healthcare providers, patients, and their families.

Social Health Awards: The Mutual Value and Impact for Patients and Industry

April 11, 2023

Find out how the Social Health Awards create opportunities for empowerment, connection and partnership among patients, caregivers and pharma alike.

Healthcare Industry Thought Leadership

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