Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

hormone therapy for endometriosis

Hormone Therapy “Shopping” with Endometriosis

September 3, 2019

Health Union survey of more than 1,200 women with endometriosis reveals nearly 4 in 10 have tried 5+ different hormone therapies to manage their condition.

BBK Health Union partnership

FREE WEBINAR DOWNLOAD: Capturing Patients’ Attention in a Multi-Device Landscape

July 26, 2019

People living with chronic conditions are gravitating more towards streaming services than cable TV because of the desire to watch on their own terms. When considering where to spend your pharma marketing dollars, does your strategy account for these changing habits?

A person uses a key to unlock his head

Reduce Mental Health Stigma with Conversations

July 22, 2019

Talking about mental health is hard. Learn how health discussions in online communities can help reduce the mental health stigma.

BBK Health Union partnership

HCPs Important Factor for Clinical Trial Participation

July 15, 2019

Healthcare professionals can be influential in a patient’s clinical trial participation, but the impact is more nuanced and multifaceted.

Why Patient Authored Content Wins

Why Patient-Authored Content Wins

June 22, 2026

Moving Beyond the Rear-View Mirror: Why Real-Time Behavioral Signals are the Next Frontier for Healthcare CTV

June 19, 2026

Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human

March 31, 2026

In an era of rampant automation and AI disruption, how do we keep the “human” in healthcare? We explore the growing tension between the science of automation and the art of human connection.

The health union bubble creates a funnel of people emerging.

The “Buy Now” Era of Pharma: Navigating Pharma’s Direct-to-Patient Revolution

March 24, 2026

Learn how the shift to Direct-to-Patient (DTP) models is transforming online health communities into “digital front doors” that turn trusted community engagement into high-intent care.