Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

More Than Moderators: Why Authentic Expertise is the Core of Our Community Model

November 13, 2025

Health Union's Community Managers don’t just manage discussion forums, they nurture a thriving, condition-specific ecosystem where validation and understanding empower patients and caregivers.

Redefining “Community”: From Niche to Next-Generation Performance and Scale

November 10, 2025

Discover how 1P data and a powerful tech stack prove that patient communities can deliver unrivaled quality and massive scale.

Building Authentic Connections: The Core of Health Union’s Community Model

October 30, 2025

What sets Health Union’s model apart? Learn how expert community managers and peer-to-peer validation build the confidence patients need to take action in their health journey.

Maximize Your Programmatic Reach: The Power of Audience Diversification

October 16, 2025

Maximize programmatic reach by diversifying your audience strategy. Learn how utilizing partners with differentiated data and granular segmentation unlocks net-new, high-intent audiences to connect with patients at critical decision points. Discover how Health Union delivers superior Audience Quality Index performance

Nutrition, Social Health & Chronic Conditions: Why It Matters to Pharma

March 23, 2022

Understanding the nuances and complexities of nutrition-related social health conversations can help pharma best meet the needs of patients.

Leveraging Social Health to Solve Adherence and Compliance Challenges

February 23, 2022

Health Union research identified common patient challenges of medication adherence that healthcare companies can overcome with the help of social health.

5 Situations That Prompt Patients to Engage in Social Health

February 22, 2022

Explore five different situations throughout the patient journey that prompt patients to engage with social health and online health communities.

The Year of Reconnection: Shared Experiences Drive Connection through Social Health

February 9, 2022

Health Union president and COO, Lauren Lawhon, explores the progress made throughout 2021 for patients in online communities and the healthcare industry.

Healthcare Industry Thought Leadership

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