Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Why Better HCP Content Starts with Better Patient Understanding

August 24, 2026

Uncover what MATTERS. How Health Union’s Behavioral Science Framework Delivers Better Insights

August 21, 2026

The Trust Gap AI Can’t Fill (But Real Communities Can)

August 11, 2026

AI in Patient Communities: Why Patients Still Choose Each Other

July 16, 2026

3 Reasons for Pharma Marketers to Leverage Social Health

April 5, 2022

Health Union’s published analysis in the Journal of Medical Internet Research and a recent survey of 2,371 patients demonstrate the value of social health.

Patient Impact Drives Shift in Engagement at Reuters Pharma USA

March 30, 2022

Pharma USA 2022 played an integral role in recognizing the need for the industry to shift priorities towards community-first patient engagement strategies.

Nutrition, Social Health & Chronic Conditions: Why It Matters to Pharma

March 23, 2022

Understanding the nuances and complexities of nutrition-related social health conversations can help pharma best meet the needs of patients.

Leveraging Social Health to Solve Adherence and Compliance Challenges

February 23, 2022

Health Union research identified common patient challenges of medication adherence that healthcare companies can overcome with the help of social health.

Healthcare Industry Thought Leadership

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